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December 17, 2013 — Remember when “metrosexual” or “metro” was a term people used to describe a certain kind of guy who was straight but also well-groomed and into wearing nice clothes that fit well? The word was coined back in 1994 by writer Mark Simpson but only truly caught on in 2002, when Simpson…

posted on 12/17/2013 by

June 25, 2013 — At this point, most of us know the stats. Women have strong purchasing power. They account for 85 percent of consumer purchases. Seventy-five percent of women identify themselves as the primary purchaser in their households. So why — when women clearly have a say in purchases ranging from heath care to…

posted on 6/25/2013 by