Skip to content

KATHERINE WHITE EVP, Group Account Director   April 22, 2013 — Fashion magazines have been using the phrase ever since the song came out in the 70’s: “Everything old is new again.” Never has that been more true than it is today:  Consumers, companies and brands are all looking to yesterday for inspiration, ideas and familiarity….

posted on 4/22/2013 by

January 24, 2013 — Companies have long attempted to create products — or versions of products — that cater specifically to female needs and aesthetics. What we often see as a result is the unnecessary “pinkification” of everyday tools and necessities or alternatively the domestication of “manly” products. This form of broad stereotyping is more…

posted on 1/24/2013 by