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July 31, 2014 — Multitasking Millennial Mothers. Now, that’s a mouthful. In our Frank About Women study, Single Sway: A Driving Force of New Female Consumerism, we revealed how women really feel about the way advertisers portray them. Enter the “Millennial Mom,” a growing segment often overlooked by marketers. With the majority of new mothers being millennials, there’s an…

posted on 7/31/2014 by