Skip to content

Global Motherhood Study – China Interviews

Moms control 85% of home purchases and wield an estimated annual buying power of $2.1 trillion in the U.S. By 2017, we’ll see U.S. baby care category spending reach $67 billion, as well as $35 billion in China. In addition to this proven spending power and expected growth, we also know it’s a mother’s care, nurturing and influence over her children that shape the generations of our world to come. So with moms in mind, we thought it would be interesting to examine the similarities and differences of global motherhood as a means to better understand our developing, future world. From that pesky internal monologue to external family and social pressures, to brands and products she leans on for support, we’ve peeled back the layers of “mom-dom.” While some things remain universally true, we’ve uncovered a variety of market differences that shape motherhood globally.

MullenLowe China About the Author
MullenLowe China Frank About Women MullenLowe China

View Previous Frank Flashes

Leave a Comment

You can use these HTML tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>