ADITI SAYS …
She thinks that same – same is a shame. The curiosity of a new problem, a new consumer, a new culture keeps her excited and restless. That made her embrace the butterflies-in the stomach, the chaos and then the eureka world of advertising instead of her previous career in marketing.
She thinks of herself as a closet interior designer and detective. You can find her pouring over trend magazines or scouting the Chor bazaar (one of India’s biggest flea markets for furniture & bric-à-brac) for finds that a lazy eye could miss. The need to see a pattern draws her to matters as varied as human psychology, Dr. Bach’s Remedies and jigsaw puzzles.
She is drawn to women. Has been their voice for marketers like Unilever, P&G, Mattel to name a few; in their various avatars – the shopper, the budget manager, the mother, little girls, girls coming of age, having insecurity about their looks, negotiating with parents for money for beauty treatments …the works.