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She is incorrigibly nosy. She realized that strategy was her natural home while working for a broadcast marketing client. The opportunity to talk to The Great British Public about struggling Saturday TV schedules always left her with the feeling, “Surely we can do better than this.”

She comes from a long line of noisy Irish women with an unmistakable ability to tell the inconvenient truth — always with a sense of humor, of course. It’s no coincidence that she thinks Tina Fey and Amy Poehler are awesome or that she’s recently started taking improv classes.

She’s been an eager account handler, client and now planner across some of the UK’s biggest household names and always at the heart of family life. She’s won awards for her work at ITV, The X Factor, Carphone Warehouse, Land Rover and Britvic. She’s not afraid of what’s new and is gauranteed to approach “content developing,” “activation” or making a good old-fashioned TV ad with the same energetic enthusiasm.

She has had Type 1 diabetes since her teens and is an NHS “Expert Patient” who pitched for her own wireless insulin pump. She has a passion for democratizing medicine — especially for women and those who live with a chronic disease.

She was the first-ever SWANK in her family and sometimes feels like a bit of a pioneer. She’s excited by the idea that women now have the chance to be the innovators and make the rules for themselves.