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Home of the SWANK: Single Dudes and Their Homes

In the fourth installment of our proprietary study revealing how today’s SWANK approaches home ownership, we take a deeper look at another group worth mentioning, SINGLE MEN. Since 2001 single men have been responsible for one in every 10 home purchases and that number is expected to rise. We will reveal the unique feelings and motivations when it comes to homeownership and shopping for their homes, plus four key truths four truths every marketer should keep in mind when reaching out to this increasingly influential group of homeowners.

Claire Glisson About the Author
Claire Glisson Strategic Planning Intern

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