Home of the SWANK: Smarter Homes - Frank About Women

Home of the SWANK: Smarter Homes

In this edition of our proprietary study, “Home of the SWANK,” we share what we have learned about the SWANK’s opinions and purchase behaviors when it comes to one of the hottest home trends: SMART HOME TECHNOLOGY. We will reveal the SWANK’s opinions on incorporating SMART technology into her home and share four truths to help marketers connect with her on all things high-tech.

About the Author

Seton McGowan VP, Associate Director - Social Strategy

• Home Of The Swank: Smarter Homes 1/12/2016
• The Year Of The Savvy Swank 2/20/2014
• #frankbowl 2014: The Super Bowl Shift 2/6/2014
• Follow #frankbowl This Saturday 1/31/2014

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View Previous Frank Flashes

HOME OF THE SWANK: SMARTER HOMES - Seton McGowan on Jan 12th, 2016
PURE PRESSURE - Kate Hanley on Dec 23rd, 2015
HOME OF THE SWANK: SINGLE DUDES AND THEIR HOMES - Claire Glisson on Nov 30th, 2015
AN INTERNET DRAMA THAT CHANGED THE SUMMER OF 2015 IN CHINA - Sara Li on Nov 12th, 2015
BINGE VS. BITE - Karen Wilson on Nov 3rd, 2015
WOMEN ARE CHANGING THE SOCIAL STRUCTURE - Marialejandra Urbina on Oct 28th, 2015
WO-MEN ERA - Sara Li on Oct 19th, 2015
IN THE DEFENSE OF SEXY - Anna Vogt on Oct 13th, 2015
HOME OF THE SWANK: THE HEALTHY HOME - Cindy Abad Mancheño on Oct 6th, 2015
CRACKING THE CODE OF GENDER FLUIDITY - Kellie Sinkele on Oct 1st, 2015
A WORLD WITHOUT GENDER LABELS WILL REQUIRE CREATIVE NAVIGATION - Devika Sharma on Sep 25th, 2015
HARNESSING YOUR SWAGGER - Natalie Krewin on Sep 17th, 2015

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