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Home of the SWANK: Smarter Homes

In this edition of our proprietary study, “Home of the SWANK,” we share what we have learned about the SWANK’s opinions and purchase behaviors when it comes to one of the hottest home trends: SMART HOME TECHNOLOGY. We will reveal the SWANK’s opinions on incorporating SMART technology into her home and share four truths to help marketers connect with her on all things high-tech.

Seton McGowan About the Author
Seton McGowan VP, Associate Director - Social Strategy

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