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In our last installment, we introduced you to Single Dudes and Their Homes, sharing their motivations when it comes to homeownership, and comparing their home purchase behaviors to those of the SWANK.

In this edition, we’ll take a deeper look at the SWANK’s approach to one of the hottest home trends: SMART HOME TECHNOLOLGY. We will reveal the SWANK’s opinions on incorporating SMART technology into her home and share four truths to help marketers connect with her on all things high-tech. We’re excited to share our findings with you in the fifth chapter of our 2015 white-paper series, Home of the SWANK: The Smarter Home.

Seton McGowan About the Author
Seton McGowan VP, Associate Director - Social Strategy

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