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In our last report, we introduced you to today’s “SWANK” — Single Women, Affluent, No Kids, Homeowners. and gave you insight on how they approach home ownership, as well as how their shopping experiences differ from those of Single Men Homeowners and Family Women Homeowners.

In this next installment, we’ll take a deeper look at how Swanks approach their outdoor living spaces. We will take you through four key truths of how Swanks approach their own individual “Great Outdoors” as well as things to keep in mind as a brand when connecting with them. We’re excited to share our findings with you in this second issue in our 2015 white paper series: Home of the Swank: The Great Outdoors.

Kathryn Hiatt About the Author
Kathryn Hiatt Former Strategic Planner

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