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WHAT THE HECK IS A "FEMALE-FORWARD BRAIN TRUST"?

 

It’s a fancy way of saying we’re some pretty darn curious, creative, clever characters with a near-obsessive attention to today’s female consumers. And with good reason — women today have plenty on their minds and even more in their bank accounts.

 

Frank Thinks
How Hollywood Is Breaking the Mold
BY CAROLINE HAYWARD    We feel it every day. The need to prove to the world, and ourselves, that we have it all under control. The hope that if we push ourselves just a bit…
posted on 10/11/2017 by
Caroline Hayward
Frank Thinks
All My Friends Are Doing It: Life After Life-Porn
BY LAUREN COFFEY Studies show that use of social media such as Facebook and Instagram for more than two hours a day directly and negatively impacts general happiness and well-being in young adults. This is…
posted on 9/27/2017 by
Lauren Coffey
So you better believe we listen, soaking up all we can about the world around us and the women who laugh, cry, sip, chew, work, sleep, zumba, text, pin and, of course, spend their cash in it. But listening is just the beginning.

 

We investigate the far-from-obvious, challenge assumptions, connect the dots — never quitting until we reach the provocative insights and innovative ideas that help brands build meaningful relationships with real women.

 

And then we start all over again. Because in a world that’s changing this fast, there’s nothing more dangerous than using yesterday’s pickup line on tomorrow’s lady. Other than swimming with sharks in a sushi dress, of course.