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WHAT THE HECK IS A "FEMALE-FORWARD BRAIN TRUST"?

 

It’s a fancy way of saying we’re some pretty darn curious, creative, clever characters with a near-obsessive attention to today’s female consumers. And with good reason — women today have plenty on their minds and even more in their bank accounts.

 

Frank Thinks
Breadwinner Moms
By Drew Guiteras The "traditional" American family is no longer the norm. Numbers from the U.S. Census Bureau show that only one in five American households is a married, heterosexual couple with their own biological…
posted on 2/9/2018 by
Drew Guiteras
Frank Thinks
Effects of Male Misrepresentation in Media
By Alyssa Fea It’s not news that the media misrepresents women. Society largely accepts this fact, but have we given enough thought to how men are portrayed? We believe that the disparate narratives are interrelated.…
posted on 1/10/2018 by
Alyssa Fea
So you better believe we listen, soaking up all we can about the world around us and the women who laugh, cry, sip, chew, work, sleep, zumba, text, pin and, of course, spend their cash in it. But listening is just the beginning.

 

We investigate the far-from-obvious, challenge assumptions, connect the dots — never quitting until we reach the provocative insights and innovative ideas that help brands build meaningful relationships with real women.

 

And then we start all over again. Because in a world that’s changing this fast, there’s nothing more dangerous than using yesterday’s pickup line on tomorrow’s lady. Other than swimming with sharks in a sushi dress, of course.