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WHAT THE HECK IS A "FEMALE-FORWARD BRAIN TRUST"?

 

It’s a fancy way of saying we’re some pretty darn curious, creative, clever characters with a near-obsessive attention to today’s female consumers. And with good reason — women today have plenty on their minds and even more in their bank accounts.

 

Frank Thinks
Ripping Off the Blinders: Creating Global Change Locally
Think globally and act locally. It’s a mindset to help understand the magnitude of an issue while also realizing that the difference you can personally make is on a smaller scale. This is much easier…
posted on 8/3/2017 by
Robert Kalish
Frank Thinks
Strength In Numbers
Women are powerful in their own right, but get a group of them together around…
posted on 4/5/2017 by
Elizabeth Bragg
So you better believe we listen, soaking up all we can about the world around us and the women who laugh, cry, sip, chew, work, sleep, zumba, text, pin and, of course, spend their cash in it. But listening is just the beginning.

 

We investigate the far-from-obvious, challenge assumptions, connect the dots — never quitting until we reach the provocative insights and innovative ideas that help brands build meaningful relationships with real women.

 

And then we start all over again. Because in a world that’s changing this fast, there’s nothing more dangerous than using yesterday’s pickup line on tomorrow’s lady. Other than swimming with sharks in a sushi dress, of course.